PRIVACY POLICY

Last Updated: August 10, 2026

1. Introduction

White Store Armenia (“White Store”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you:

• Visit our website;

• Browse or purchase our products;

• Create or use a customer account;

• Subscribe to our newsletter or marketing communications;

• Contact our customer service team;

• Visit or interact with our physical stores;

• Interact with White Store Armenia through our website, social media pages, or other digital services.

We process personal information in accordance with applicable laws of the Republic of Armenia, including applicable legislation concerning the protection of personal data.

Our online store is operated using the Shopify e-commerce platform.

2. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or the personal information we hold about you, you may contact White Store Armenia.

White Store Armenia

Store Locations

Dalma Garden Mall
3 Tsitsernakaberd Highway
Yerevan 0082
Republic of Armenia

Yerevan Mall
34/3 Arshakunyats Avenue
Yerevan 0026
Republic of Armenia

Metronome Shopping Center
22/10 Isahakyan Street
Yerevan 0009
Republic of Armenia

Email: [ADD WHITE STORE EMAIL]
Phone: [ADD WHITE STORE PHONE NUMBER]

3. What Personal Information We Collect

Depending on how you interact with White Store Armenia, we may collect and process different categories of personal information.

Identity Information

This may include:

• First name;

• Last name;

• Other information necessary to identify you in connection with an order, return, exchange, or customer request.

Contact Information

This may include:

• Email address;

• Telephone number;

• Billing address;

• Shipping or delivery address.

Order and Purchase Information

This may include:

• Products purchased;

• Order history;

• Order value;

• Discounts or promotional codes used;

• Returns and exchanges;

• Refund information;

• Delivery information.

Payment Information

Payment-related information may be processed by our payment providers, banks, financial institutions, or other payment-processing services.

Depending on the payment method selected, these providers may process information necessary to authorize and complete your transaction.

White Store Armenia does not necessarily receive or store your complete payment card information.

Customer Service Information

We may collect information contained in communications you send to us through:

• Email;

• Telephone;

• Website contact forms;

• Social media;

• Other customer service channels.

Marketing Information

We may process information relating to:

• Newsletter subscriptions;

• Marketing preferences;

• Promotional communications;

• Your interactions with our marketing campaigns.

Technical Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Approximate location derived from technical information;

• Website and session information.

Website Usage Information

We may collect information about how visitors interact with our website, including:

• Pages visited;

• Products viewed;

• Time spent on pages;

• Navigation patterns;

• Links and buttons clicked;

• Shopping and browsing interactions;

• Cart activity.

4. When We Collect Your Information

We may collect personal information when you:

• Visit or browse our website;

• View our products;

• Add products to your shopping cart;

• Begin or complete checkout;

• Place an order;

• Create a customer account;

• Subscribe to our newsletter;

• Contact White Store Armenia;

• Request customer support;

• Request a return, refund, or exchange;

• Participate in promotions;

• Interact with our social media accounts;

• Submit information through forms on our website.

Certain technical and usage information may also be collected automatically through cookies and similar technologies.

5. How and Why We Use Your Personal Information

We may use your personal information where necessary to operate White Store Armenia and provide our products and services.

This includes using information to:

• Process and confirm orders;

• Process payments;

• Deliver purchased products;

• Provide order status and shipping information;

• Manage returns, exchanges, and refunds;

• Respond to questions and customer service requests;

• Maintain customer accounts;

• Prevent fraudulent or unauthorized transactions;

• Protect the security of our website and services;

• Improve our products and services;

• Improve website functionality and user experience;

• Analyze website traffic and customer interactions;

• Understand how customers use our online store;

• Send marketing communications where permitted;

• Maintain appropriate business and transaction records;

• Comply with applicable legal and regulatory requirements.

We seek to collect and process only the personal information reasonably necessary for the relevant purpose.

6. Shopify

Our online store is powered by Shopify.

Shopify provides the e-commerce infrastructure that enables us to operate our website, display products, maintain shopping carts, manage checkout, process orders, and provide other online shopping functionality.

When you interact with White Store Armenia online, certain personal information may therefore be processed through Shopify's systems.

Shopify may process personal information according to its own privacy, security, and data-processing practices.

7. Payments

When you purchase a product from White Store Armenia, payment information may be processed by third-party payment providers, financial institutions, banks, or other payment-processing services.

These providers may receive information required to:

• Authorize your payment;

• Verify the transaction;

• Prevent fraud;

• Complete the payment;

• Process a refund where applicable.

White Store Armenia does not use your payment information for purposes unrelated to completing your transaction, handling refunds, preventing fraud, or meeting applicable legal obligations.

8. Delivery and Order Fulfilment

To deliver your purchases, we may provide necessary information to delivery companies, couriers, or other fulfilment partners.

This information may include:

• Your name;

• Telephone number;

• Delivery address;

• Relevant order information;

• Delivery instructions you provide.

We intend to provide only information reasonably necessary for the delivery or fulfilment service.

9. Analytics and Microsoft Clarity

We may use analytics and customer-experience technologies, including Shopify analytics and Microsoft Clarity, to better understand how visitors interact with White Store Armenia.

These technologies may collect information such as:

• Pages viewed;

• Products viewed;

• Navigation patterns;

• Clicks and website interactions;

• Device information;

• Browser information;

• Session information;

• General website usage information.

We use analytics information to:

• Understand customer journeys;

• Identify website and usability problems;

• Analyze website performance;

• Improve navigation;

• Improve product discovery;

• Improve our online shopping experience;

• Understand which areas of our website are useful to customers.

10. Cookies and Similar Technologies

Our website uses or may use cookies and similar technologies.

Cookies are small pieces of information stored on or accessed through your browser or device.

We may use the following types of cookies:

Strictly Necessary Cookies

These cookies are required for important website functionality, including:

• Shopping cart functionality;

• Checkout;

• Website security;

• Customer account functionality;

• Website navigation.

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website and allow us to measure and improve website performance and usability.

Functionality Cookies

These cookies may remember certain choices and preferences, including language, region, or other website settings.

Marketing and Advertising Cookies

Where applicable, these cookies may help us understand the effectiveness of marketing campaigns and provide more relevant advertising.

Third-party services integrated with our website may also use cookies or similar technologies according to their own privacy practices.

You may be able to control or disable certain cookies through your browser settings or privacy controls available through our website.

Please note that disabling strictly necessary cookies may cause certain parts of the website, shopping cart, account, or checkout to function incorrectly.

11. Marketing Communications

If you subscribe to White Store Armenia's newsletter or otherwise agree to receive marketing communications, we may send you information relating to:

• New arrivals;

• New collections;

• Product launches;

• Special offers;

• Discounts;

• Promotional codes;

• Seasonal campaigns;

• White Store Armenia news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link provided in the relevant communication or by contacting us.

Opting out of marketing communications does not prevent us from sending necessary transactional or service-related communications concerning an order you have placed.

12. Sharing Your Personal Information

White Store Armenia does not sell your personal information.

We may share personal information with third parties where reasonably necessary to operate our business and provide our services.

These parties may include:

• Shopify and e-commerce technology providers;

• Payment processors;

• Banks and financial institutions;

• Delivery and courier companies;

• Website hosting and technology providers;

• Analytics providers;

• Marketing and advertising service providers;

• Customer service technology providers;

• Professional advisers, including accountants or legal advisers;

• Government authorities or other parties where disclosure is required by applicable law.

We expect service providers processing information on our behalf to handle such information appropriately and only for legitimate and authorized purposes.

13. International Processing and Transfers

Some technology and service providers used by White Store Armenia may operate outside the Republic of Armenia.

This may include providers supporting:

• Shopify and e-commerce functionality;

• Website hosting;

• Analytics;

• Marketing;

• Communications;

• Other online services.

As a result, certain personal information may in some circumstances be processed or stored outside Armenia.

Where applicable, White Store Armenia seeks to use appropriate service providers and safeguards for the handling and transfer of personal information in accordance with applicable legal requirements.

14. Data Security

White Store Armenia takes reasonable organizational and technical measures intended to protect personal information against:

• Unauthorized access;

• Unauthorized disclosure;

• Loss;

• Misuse;

• Alteration;

• Destruction.

Access to personal information should be limited to persons and service providers who reasonably require such information to perform their responsibilities.

However, no internet transmission, website, database, or electronic storage system can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of their account credentials and passwords, where applicable.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or where retention is required or permitted under applicable law.

This may include retaining certain information for:

• Order fulfilment;

• Customer service;

• Returns and exchanges;

• Refunds;

• Accounting and financial records;

• Fraud prevention;

• Resolving disputes;

• Legal and regulatory compliance.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable legal requirements.

16. Your Personal Data Rights

Subject to applicable legislation of the Republic of Armenia, you may have rights regarding your personal information.

Depending on the circumstances and applicable law, you may request:

• Information regarding the processing of your personal data;

• Access to personal information we hold about you;

• Correction or updating of inaccurate personal information;

• Completion of incomplete personal information;

• Blocking or deletion of personal information where applicable;

• Withdrawal of consent where processing is based on your consent;

• Information regarding parties to whom your personal information has been disclosed, where applicable.

Certain information may need to be retained where required by applicable law or where another lawful basis exists for retaining it.

To make a request regarding your personal information, please contact White Store Armenia using the contact details provided in this Privacy Policy.

We may need to verify your identity before completing certain privacy-related requests.

17. Children's Privacy

Our online store is not specifically directed toward children.

We do not knowingly seek to collect personal information directly from children who are not legally permitted to provide the required consent.

If we become aware that personal information relating to a child has been collected improperly, we may take reasonable steps to delete or otherwise appropriately process that information in accordance with applicable law.

18. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment providers, or other external services.

White Store Armenia does not control and is not responsible for the privacy practices, security, or content of independent third-party services.

When you leave our website or interact directly with another provider, we recommend reviewing that provider's privacy policy and terms.

19. Social Media

White Store Armenia may maintain accounts on third-party social media platforms.

If you interact with us through a social media platform, certain information may be processed both by White Store Armenia and by the relevant social media provider.

Your use of such platforms is also subject to the privacy policies and terms of the relevant social media provider.

20. Privacy Requests and Complaints

If you have questions or concerns regarding how White Store Armenia processes your personal information, please contact us.

We will seek to review and respond to legitimate privacy requests in accordance with applicable law.

Where provided by applicable Armenian law, you may also have the right to contact the competent authority responsible for personal data protection in the Republic of Armenia.

Contact Details

White Store Armenia

Dalma Garden Mall
3 Tsitsernakaberd Highway
Yerevan 0082
Republic of Armenia

Yerevan Mall
34/3 Arshakunyats Avenue
Yerevan 0026
Republic of Armenia

Metronome Shopping Center
22/10 Isahakyan Street
Yerevan 0009
Republic of Armenia

Email: [ADD WHITE STORE EMAIL]
Phone: [ADD WHITE STORE PHONE NUMBER]

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our website or services;

• New technologies or service providers;

• Changes to our business practices;

• Changes to applicable laws or regulations.

When this Privacy Policy is updated, the revised version will be published on our website and the “Last Updated” date will be updated accordingly.

We encourage customers to review this Privacy Policy periodically.

22. Governing Law

This Privacy Policy and the processing of personal information by White Store Armenia are subject to the applicable laws of the Republic of Armenia, including applicable legislation concerning the protection of personal data.

23. Contact Information

For privacy questions, personal data requests, or concerns regarding this Privacy Policy, please contact:

WHITE STORE ARMENIA

Dalma Garden Mall
3 Tsitsernakaberd Highway
Yerevan 0082, Republic of Armenia

Yerevan Mall
34/3 Arshakunyats Avenue
Yerevan 0026, Republic of Armenia

Metronome Shopping Center
22/10 Isahakyan Street
Yerevan 0009, Republic of Armenia

Email: whitestoremarketing@gmail.com
Phone:+374 11531171

© 2026 White Store Armenia. All rights reserved.